I think it’s a worthy to note how O2 has nailed the price plan for the iPhone. With consumer power over ruling Canada’s Rodgers Telecom tariff because of it’s ridiculous allowances and I still think it’s a rip off. Italy also face similar consumer backlash when the iPhone plan was announced.
In my opinion I think O2 has even beat the American AT&T with things like inclusions of things like
O2 has also rolled out 3G network for a while now compared to America. Whilst it’s not full coverage I think it has more % in the country than AT&T has in America. I get a very weak 3G signal at home but get full signal when I head towards town and at work.